Top Five Tips Small Business Owners Can Learn From JK Rowling

J. K. Rowling is the English writer who has authored all seven beloved and widely read Harry Potter novels. At age 41, her rise to fame and fortune is inspiring. She has sold over 325 million books. The final book in the series, Harry Potter and the Deathly Hallows, was the fastest-selling book of all time.

Her fortune is estimated at $1 billion. She is ranked as the 136th richest person in the world. In 2006, Forbes named Rowling the second richest female entertainer in the world and ranked her as 48th on the 100 most powerful celebrities list of 2007.

When this all began in 1990, however, things were very different for J. K. Rowling. She was not a published author. She did not have a lot of money. She was living in London, working as a researcher and bi-lingual secretary for Amnesty International, and her mother had just died. How she got from there to where she is today is a story filled with invaluable tips for small business owners.

Tip # 1: Don’t Rush to Roll Out Your Product.

Destiny is a name often given in retrospect to choices that had dramatic consequences. – Rowling

Although J. K. Rowling had been a writer all her life, she was slow to publish. “I had written two novels before I had the idea for Harry, though I’d never tried to get them published (and a good job too, I don’t think they were very good).”

All too often, as small business owners, we rush to get a product out before its time, before it’s been fully considered or tested. Rowling sets a great example of getting a product just right before presenting it to the world.

Tip # 2: When a Great Idea Grabs You — Grab Back.

You sort of start thinking anythings possible if you’ve got enough nerve. – Rowling

Great ideas are unmistakably powerful in their announcement and come when least expected. Rowling says:

Where the idea for Harry Potter actually came from, I really couldn’t tell you. I was traveling on a train between Manchester and London and it just popped into my head. I spent four hours thinking about what Hogwarts would be like. By the time I got off at King’s Cross, many of the characters in the books had already been invented.

As small business owners, we know when a great idea is upon us. The problem is, we often question it, second-guess it, and rationalize it away. Not Rowling. She recognized the mark of a powerful idea, seized upon it and went with it.

Tip # 3: Persevere, Persevere, and Persevere.

It is our choices . . . that show what we truly are, far more than our abilities. – Rowling

Rowling moved to Portugal to teach English as a Second Language in 1991 and married her first husband in 1992. They divorced in 1993. The next year, she moved to Scotland. At this point, she was an unemployed single mother living on welfare. In 1995, she completed her manuscript for Harry Potter and the Philosopher’s Stone, typing it out on an old manual typewriter. She handed in the book to twelve publishing houses. They all rejected it.

Rowling never gave up. She did not stop just because life was hard. Despite all the changes and setbacks she was experiencing, she carried on. She persevered. As small business owners, we would do well to keep her example in mind.

Tip # 4: Don’t Let Anyone, Including Yourself, Sidetrack You from Your Goal.

If you’re holding out for universal popularity, I’m afraid you will be in this cabin for a very long time. – Rowling

Finally, Bloomsbury, a small publisher, agreed to publish the first book. Her editor, though, says that he “advised Rowling to get a day job, since she had little chance of making money in children’s books.”

It’s a good thing she didn’t listen. All seven volumes of the Harry Potter series have broken sales records and have been translated into 65 languages. What a shining role model Rowling is for small business owners. She didn’t let anyone stand in the way of her goal-not even herself.

Tip # 5: Each of Us Has a Unique Contribution to Make to the World.

I just write what I wanted to write. I write what amuses me. It’s totally for myself. – Rowling

J. K. Rowling never went searching for the kind of success she’s received. “I just wrote the sort of thing I liked reading when I was younger (and still enjoy now!). I didn’t expect lots of people to like them, in fact, I never really thought much past getting them published.”

It wasn’t fame or wealth that J. K. Rowling sought. No. She simply wanted to contribute to the world in general, and to children specifically. As small business owners, this is so important to learn. Focus on the unique something we have to offer to the world. The rest will surely come, in ways we may not even be able to imagine.

Marketing Ideas For Local Small Business

An essential tool that should be part of the small business marketing concept arsenal is the Internet. Although it can connect and send messages to people from all over the world, the newest trend is concentrating locally using ads and promotions. Some of the numerous local small business marketing ideas being utilized are banner ads with emphasis on the local market. Other methods used to general website traffic is by offering huge discounts or free promo items. A vital factor to follow up on your local small business marketing ideas is to ensure your website has online presence outside of its own domain or URL. In order to guarantee this, you need to get listed in search engines such as Google, Yahoo, MSN, etc. and be sure your contents are optimized to obtain higher page rankings.

A number of factors to take into account when creating a website that has local small business marketing ideas integrated are building SEO (Search Engine Optimization) enriched contents in online article directories like EzineArticles.com, ArticleBase.com, GoArticles.com, ArticleDashboard.com, etc. These websites are where you write articles about a certain product or service you are offering and promoting. It can be of huge advantage and would benefit your business if you expand your coverage in terms of target market trends.

Another thing that you should do is comment on blog posts as well as in forums, chat rooms and discussion boards related to what you are offering. Keep in mind that when creating articles or posting blog comments, make sure to select keywords that would bring up your website in search engines. Furthermore, this can be good for establishing marketing affiliates, which can be an extremely effective technique in local small business marketing ideas.

Those companies which concentrate on the same target market or have the same offerings can promote the other business and receive residual compensation every time a user purchases an item or clicks on the banner ad of the other company.

Internet marketing is a new trend involved in local small business marketing ideas. The promotional campaign must be based on the demographic and local area information of a user. Business owners can avoid costs associated with such advertising, but you need to understand that even if you have the best small business idea, it would be worthless if you do not implement or put it into practice.

Must-Observe Trends In Small Business Online Marketing

After the many updates launched by Google, most local entrepreneurs have already lost hope in their promotional techniques through the internet. Although conditions may be rough at the moment, your small business online marketing can still thrive provided that you know the right steps to take.

In connection to this, it is a must that you are updated of what is going on in your niche and in the cyberspace. This is because change is constant and learning how to adapt to it can keep your products or services in the limelight.

The first thing to embrace these days is that more videos are in and lengthy text is out when it comes to creating web content. Should you need to compose, perhaps, a long blog, ensure the presence of a couple of videos inserted in the paragraphs. In addition to being able to join the trend, it provides a cost-effective way for you to do small business online marketing. Videos are times as far as easy communication with potential clients is concerned. And so, there is extra time left for you to invest in profit-generating activities.

Next in line is the use of mobile phones. Being able to connect with your potential clients is a great edge over your competitors. It is similar to internet advertising with a touch of the typical call-to-action phrases which will encourage people to try your brand. A more costly type of promotion through mobile devices is sending of text or voice messages. Although it is said effective, a great number of recipients find it irritating.

For a desirable local online marketing method, you can join the campaign of providing consumers helpful product or service reviews. In fact, this is how many big and small companies these days monitor how their products and services fair in the market. Providing good reviews can also help you project an image of authority in the niche where you belong.

Moving forward, here is a quite obvious method – joining the social media bandwagon. Besides Facebook and Twitter, there are other social websites that are gaining popularity these days. Be keen to observe the most talked about topics among your target audience. Should you find anything related to your product or service offer discounts or packages using your social media accounts.

Computations done in the cloud is another trend that entices potential customers. This allows them to see beforehand possible the total costs of purchasing your products or subscribing to your services. This allows them to prepare for the payment. More than that, it is also beneficial for entrepreneurs like you when it comes to easy and reliable way for you to store data.

Lastly, include in your small business online marketing strategies the provision for easy payments. Customers are generally looking for the quickest method for them to do payments especially if they are very busy. Besides enabling your website for credit card payments, PayPal and Google Wallet are two of the famous options which entrepreneurs utilize nowadays.